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Three Classic Disastrous Book Marketing Mistakes

My brilliant friend Diana messaged me at 7am this morning. “Is this a good title for my book?” she asked. “I can’t answer that,” I told her. “Titles don’t live separately from the book. I have a whole process I take my clients through and I’d need to take you through that process to answer …

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Manage the Drama

I’ve decided to do something unheard of in the traditional publishing industry – I’m posting the entire book on my website and I’m giving away access completely for FREE.

Read Chapter 10 of Make ‘Em Beg To Be Your Client!, Manage The Drama, here.

Iterate and Optimize

I’ve decided to do something unheard of in the traditional publishing industry – I’m posting the entire book on my website and I’m giving away access completely for FREE.

Read Chapter 9 of Make ‘Em Beg To Be Your Client!, Iterate and Optimize, here.

How to Start a Book (And Why You Haven’t)

Each week my team and I weed through hundreds of applications searching for the perfect candidates who we know we can help write a book that makes a difference. A lot of people think we are looking for beautiful writing, or succinct marketing plans, or even a willingness to be molded and shaped by our process.

It’s actually none of those things! In fact, those are, perhaps surprisingly, indicators someone ISN’T a good fit. Find out what DOES make an author a good fit.

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