The HUGE Mistake Most First-Time Authors Make

In helping nearly 1,000 authors write best-selling self-help books, we’ve found that the authors of the books that make the biggest impact begin the writing process by choosing a SINGLE ideal reader and writing their books as a love letter to that person’s heart. This isn’t something most first-time authors (and many second- and third-time … Continued

Ice Age & The Sunk Cost Fallacy

When I met my friend Sally for lunch at the cute little Mexican place across from my office in December of 2010, I brought my laptop and hoped they had wifi. I hadn’t told anyone this, but Sally was a real estate agent. I knew she had invested in building her business and I felt … Continued

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