In helping nearly 1,000 authors write best-selling self-help books, we’ve found that the authors of the books that make the biggest impact begin the writing process by choosing a SINGLE ideal reader and writing their books as a love letter to that…
When I met my friend Sally for lunch at the cute little Mexican place across from my office in December of 2010, I brought my laptop and hoped they had wifi. I hadn’t told anyone this, but Sally was a real estate…