The Author Incubator

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advice for authors

Dr. Angela Lauria

Want to Make Money from Your Writing? My journey from writer to business owner.

For the first half of my publishing career (from 1994-2010) I worked on 56 book projects and while I knew how to make money writing, I never really understood how the money side of publishing worked. At the beginning of my career, I worked in traditional publishing. The authors and publishers who hired me had …

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Let’s Talk About The Weight of Success

None of us here at The Author Incubator ever had any doubt that our CEO was eventually going to hit the silver screen. And we could have assumed that, however it came about, anything featuring Angela would be inherently dramatic. But over a year after we started filming first shots I think it’s safe to …

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Three Classic Disastrous Book Marketing Mistakes

My brilliant friend Diana messaged me at 7am this morning. “Is this a good title for my book?” she asked. “I can’t answer that,” I told her. “Titles don’t live separately from the book. I have a whole process I take my clients through and I’d need to take you through that process to answer …

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The Wackiest Thing I’m Thankful for this Year (You seriously aren’t going to believe this one)

As a woman, I have thought about the role my gender has played in my success – good and bad. I’ve studied feminist literature as well as the neuroscience around the differences in male and female brains. I’m a hard core supporter of nurturing the neuroplasticity of our brains to combat biologically-predisposed social disadvantages. What …

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9 Reasons Why You Aren’t Making the Impact You Want to Make

You’ve seen Maslow’s Hierarchy of Needs I bet. Making the impact you want to make shows up way at the top under “self-actualization” – achieving one’s full potential. Even making a difference with a book, what I teach authors how to do, falls pretty high on the pyramid, under esteem needs.         …

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