Frame Your Outcome

Honestly, looking out say 1 year, do you need money to fund your movement in the near term?*

Yes
No

Do you believe the people most served by your movement will not have money to pay you? For instance, is your movement for people in prison, or orphans in Africa? Is it likely your movement will be funded by grants, donations, micro loans, and maybe even investment capital?*

Yes
No

Do you love being on stage and do you want this movement to grow through the power of your voice and your presence? Do you want to invest in becoming an AMAZING public speaker and spread the word about this movement through your words even if, for some time, (let’s say about a year) it’s totally unpaid?*

Yes
No

Congrats! Your inciting event will be a: LIST BUILDING BOOK!

Good News for you, your inciting event will be a: CLIENT CONVERSION BOOK!

Congrats! Your inciting event will be a: PLATFORM SPEAKING BOOK!

Great! Your inciting event will be a: CATHARSIS BOOK!

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