Lori Losch – Book Journeys Author Interview – Apr. 27, 2017

April 27, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Lori Losch, author of Rather than Rehab: Quit Bulimia & Upgrade Your Life. Bulimia has been part of Lori’s life for a long time, as she recalled seeking help for it in 1995, when she was 27. It took her until 2013 before she recovered from it, and while she had intended to write a book on it as early as 1995 she only did so recently. Lori noted that her original intention was to write a memoir, but that it was unlikely to be... Read More

Sarah Richardson – Book Journeys Author Interview – Apr. 20, 2017

April 20, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Sarah Richardson, author of From Sidelines to Start Lines: The Frustrated Runner’s Guide to Lacing Up for a Lifetime. Sarah was a special education teacher for fifteen years and has been an avid runner her whole life. She received an injury in 2014 which sidelined her from running, and at the same time she experienced such changes in her life as moving to a new state and getting a new job, so she wasn’t able to run for “a little while,” which was fine with... Read More

Feeling overwhelmed?

April 13, 2017

When I first heard the phrase “don’t worship busy,” I thought I got it. I was so ‘proud’ of how busy I was, I wore it as a badge of honor, so obviously I would create more being busy. I used to think it was normal to be overwhelmed, but recently I discovered there is a lot more that is wrong with saying things like: “I’m so busy!” “I’m just a tad bit overwhelmed.” “I’m feeling out of control and disorganized.” It’s actually quite a nefarious little belief system that leads to a whole plethora of pain. Here are my... Read More

Ilia Blandina – Book Journeys Author Interview – Apr. 6, 2017

April 6, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Ilia Blandina, author of Give Birth a Chance: How to Prepare for an Empowered VBAC. Ilia was a practicing nurse and midwife who assisted at some five thousand deliveries and did most of her practicing in South Florida. As a nurse, she needed to follow certain hospital rules that didn’t make sense for her, such as needing to do a vaginal exam on an expecting mother every two hours. She also experienced being on the receiving end of a protest by midwives who were protesting... Read More

Cheryl Ale – Book Journeys Author Interview – Mar. 30, 2017

March 30, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Cheryl Ale, author of The Spark: The Legacy that Changed the Dance World. Cheryl Ale was a classical ballet dancer who originally thought that her book was redundant, as it was based on principles of movement that were brought out some sixty years ago, particularly such concepts as motivation and breathing. Cheryl was surprised to discover that these principles weren’t presently taught by most dance teachers, who taught the physical aspects of dance rather than the kinesthetic aspects, and that this was having a devastating... Read More

You Can’t Get What You Want If You Don’t Know What It Is

March 26, 2017

The most dangerous pitfall of entrepreneurship is wanting MORE. MORE clients. MORE media attention. MORE Facebook Fans. MORE Instagram followers… BUT MORE IS BULLSHIT. The universe does not know how to follow vague instructions… When you ask for more you are really complaining you don’t have enough. WANTING MORE IS A VICTIM-STANCE THAT ACTUALLY CREATES LESS So how do you get “more” then? By being BRAVE and SPECIFIC. That’s what #incubatedauthor Sharon Pope did when she declared less than a year ago that she would be featured in THE NEW YORK TIMES MODERN LOVE column…. And here we are –... Read More

How To Get Oprah to Promote Your Work (This really works.)

March 23, 2017

A lot of authors-in-transformation and new authors tell me they want a seat on Oprah’s couch, or on Super Soul Sunday, or to sit in her garden, or to have their own show on her network, or to be featured an article in her magazine… The question I ask them is this: “Who do you have to BE for that outcome to be inevitable?” I make this super practical. I say: “Go look at every show, every interview, every article, and look at the people who are featured the way you want to be featured and STUDY their journey from... Read More

Susan Mercer – Book Journeys Author Interview – Mar. 23, 2017

March 23, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Susan Mercer, author of A Graceful Goodbye: A New Outlook on Death. Susan Mercer began her present path of being an end-of-life doula when she answered a newspaper ad for hospice volunteers. It was after she became one that she received training as an end-of-life doula, one which she took to, as she didn’t have a fear of death the way others did. It was as an end-of-life doula that she witnessed the way the dying were treated, and while Susan remarked that doctors and... Read More

The Truth About Why I Cancelled My Trip To Traffic & Conversion 1/2 Way To The Airport

March 16, 2017

(or how to spot an author that doesn’t want to make a difference for their readers or create a fuckton of money to take care of their families) This week I had our EXECUTE event for my premiere authors at The Author Castle. There is a lot both Paul and I do at these events, so we are working to get ready days in advance and then working from 6am to very late (3am one night) during the event. I planned to leave the event and go straight to the Traffic & Conversion marketing conference in San Diego and come... Read More

Pam Prior – Book Journeys Author Interview – Mar. 16, 2017

March 16, 2017

On this episode of Book Journeys, Vice President for The Author Incubator, Jenn McRobbie, interviews Pam Prior, author of Your First CFO: The Accounting Cure for Small Business Owners. Pam had spent years in the accounting industry working for large, regional companies whose industries included pharmaceutical, chemicals, baking and transportation and logistics, and as such gained a good view of different types of operations. The knowledge enabled her to relate with companies which were smaller compared to the companies she used to work in but which were large enough to start needing a Chief Finance Officer (CFO) to help them... Read More